Mark 9:35
Empowering Servant Leaders in Business
“...if anyone desires to be first, he shall be last of all, and a servant of all.”
Mark 9:35
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Winning Sales - February 6 & 7, 2013 Program
This 2-day seminar offers local business experts who share their winning practices in the areas of sales, marketing and customer service.
8:00 - 9:45 am
Selling to the "C" Level
Raise your sales at the "C" level.
Brian Carpenter, President, Performance Resource Group & 4DSales

In today’s highly competitive marketplace, sales professionals often need to sell to "C" Level executives, who are becoming more actively involved in company decisions requiring significant dollar or people investment.  In this session, understand 1) the motivators of each “C” level client; 2) the preparation demanded before a salesperson enters the executive suite; and 3) how to appropriately match the needs of the “C” Level with your company’s offerings.
9:45-10:15 am 
10:15 am - Noon 
Remarkable Marketing
Stay in the forefront of your customers' minds.
Arthur Greeno, Franchise Owner, Chik FiL-A

Keeping in the forefront of your customers’ mind is at the heart of “Remarkable Marketing.” This kind of marketing, coupled with superior customer service, is what drives your customers’ to “remark” about their experience over and over to their family, friends and colleagues.  Learn about ways to drive effective marketing that will support dramatic increases in revenue growth.

Noon -1:00 pm
1:00-2:45 pm
The Business World of Words
Make your business story compelling so customers take notice.
Tara Lynn Thompson, Tara Lynn Creative

Every business has a story. It tells the consumer what makes it unique, what makes it valuable, what makes it attractive and relevant to join their story. No matter the industry, service or product, it is the story that makes names into brands and brands into household language. Few, however, know their story. Do you? And, if so, can you tell it effectively? Find out how to discover your story, polish it until it shines, and use it to make your advertising budget and social media plan go further, do more, and stand out.
2:45 - 3:15 pm 
3:15 - 5:00 pm   
How To Deliver Amazing Customer Service
Win your customers over and over again.
Rebecca Manzer, Vice President, Certified Carpet Cleaning & Restoration, LLC

Customer service excellence has no finish-line.  Each interaction with a customer can build or break down the trust and good will that is hard-won over time.  Learn the key strategies to ensuring your company is winning at each “Moment of Truth” to gain long-term advantage through your customer service.
Wednesday - February 6, 2013, 7:45 AM - 5:15 PM
8:00 - 9:45 am   
Brand Power
Differentiate your brand and optimize yourmarket positioning.
Kelli Bailey, President, CMO Ltd.

Designing and executing innovative, holistic marketing strategies is fundamental in achieving differentiation, optimal market positioning and alignment of your brand. Walk through the process required to analyze your market, assess opportunities, evaluate your value proposition, and establish an action plan to maximize marketing, sales and customer retention. Learn techniques that ensure the consistency and clarity of message and accountabilities to drive measurable, sustainable bottom-line results and growth.

Thursday - February 7, 2013, 8:00 AM - 5:00 PM
5:00 - 5:15 pm
9:45-10:15 am
10:15 am - Noon 
Building Your Online Community
Fulfill your mission and purpose by building your online community.
Dan Roberts, CEO, Trak-1 and Premier Staffing

At the heart of achieving your mission and purpose is building your customer base.  Today’s internet tools allow for leaders to build their online community by presenting their mission, their ideas and who they are to those that are in different cities, states and countries. Never before have people had this opportunity to reach so many. In this session, learn the key principles and techniques for extending your influence by building your online community.




Noon -1:00 pm
1:00-2:45 pm    
Revenue Generation Strategies
Reach your revenue targets.
Brian Carpenter, President, Performance Resource Group & 4DSales

Reaching your revenue targets requires focus on the right strategies.  Discover the secrets to successfully applying three proven strategies for revenue generation: 1) driving Customer Attraction through Company Awareness; 2) achieving Customer Acquisition through New Sales; and 3) securing Customer Retention through Continuity of Customer.

2:45 - 3:15 pm    
3:15 - 5:00 pm   
Asking About Asking – Unveiling the Secret to Successful High Stakes Decisions
Excel at "high stakes asks" in sales, fundraising and business negotiations.
Kent Stroman, CPA, CFRE, President, Stroman & Associates

Everyone is involved in high stakes asks.  Kent literally wrote the book on doing so in a conversational style that maximizes the results for the person making the ask and the party receiving the request.  And, although Stroman’s field is philanthropy, today’s session will equip attendees with practical skills to use immediately in sales, business negotiations, fundraising, volunteer endeavors and more.  Attendees will learn how to immediately become more comfortable, confident and effective when asking.
5:00-5:15 pm    
BREAK
BREAK
BREAK
LUNCH Provided on Site
LUNCH Provided on Site
BREAK
Closing Remarks, Adjourn
Closing Remarks; Adjourn for the Day
BIO
Bio
Bio
7:45 - 8:00 am 
INTRODUCTION
7:45 - 8:00 am 
INTRODUCTION